In our Marketing Capstone class at Champlain College (#ccc410mkt), we were asked to build a PDI, or Personal Digital Identit. This means maximizing SEO across all platforms and having seamless information across all of the different sites that I’m on – Facebook, Linkedin, Twitter, Google+, and our WordPress blog.
Our capstone class is interesting at Champlain because we have two professors, that come from different disciplines to teach us the same material. It brings in new perspective for the professors to elaborate on as well as allows us to approach problems from different angles. I used a lot of reflection in my PDI from past years in the Core Curriculum and even wrote some posts about my experiences in those classrooms. I took a class called Visual and Digital Fundamentals that really helped with the aesthetics of my blog as well as provided me with the skills to make some print advertisements that I have in my ‘Professional Work’ section. Also, I remembered a lot of the tips and tricks about WordPress from on Internet-Based Marketing class that I took while studying abroad. Also, the whole PDI project revolved around personal branding, which we worked on in Brand and Account Management. In this class, in order to understand branding, we had to create a campaign that revolved around ourselves. This helped me with the direction that I wanted to take on my PDI.
I learn through experience, so in order to understand what I had to do, I just had to jump in and start clicking around. Learning through experience is actually one of my themes for my blog and a big part of how I tackle new objectives. The biggest change for me during this project was the continuous project. It was hard for me to stay up on deadlines, because I was procrastinating and am used to completing a project before handing it in.
I had a slow start in completing this project, but ultimately I think I performed very well. I found a solid ‘voice’ for my blog and other social media platforms. My greatest strength was my ability to tell a story. I have always loved sharing stories and experiences, but hadn’t ever tried it out online. My biggest weakness would be the procrastination that set in early. I had a big internal and personal battle with doing all of this social media and adding to the ‘clutter’ that already disrupts our lives. I think I was able to find a happy medium between the two worlds.
Ultimately the PDI project helped me not only promote myself online, but also to realize what I value in my life. I have always had an idea of the way I go about approaching problems and tackling new objectives, but after publishing my philosophy statement and themes for my blog, I am able to reflect on this and understand my own process. I will be able to take this knowledge into my future professional life, as well as in my personal life.
Here are some of my results –
One of my goals was to gain recognition on Linkedin for my Skills & Expertise.
I now have 77 endorsements.
I have been featured in a few of these online news aggregators and it proves that I am reaching the right target market. The first one that I was featured in was an Adventure Paper.ly and feature my posts about being an Eagle Scout. I also got picked up in the leisure section of the Paper.ly ‘Hiking, Outdoor, Wildlife, Animals.’